What Exactly Is A Sales Conversion Funnel & How To Use It For Marketing
A sales funnel is a ninja way (Compared to a traditional website) to turn COLD traffic into HOT traffic by taking them through a laser targeted page. Let's break down and answer the question of what it is, why they're so popular and why they continue to dramatically increase in usage every year...
"The large increase in conversions & overall customers that stay on my site has nearly TRIPLED since I switched over to more of a marketing funnel than traditional website."
The whole point of it is to take traffic down a laser targeted path to buy your product, service or capture their info as a lead. Let's say 10 people enter your marketing funnel (For whatever industry your in). Your page is built to capture leads, so a really great way to do that is a VSL page (Video Sales Letter) I'll explain the different kinds here soon.
Here is an example of a super simple one. Straight to the point and designed to do ONE THING. Click That Button.
Now it doesn't have all sorts of different tabs everywhere and distractions like your normal website does. Traffic (I'll tell you some awesome ways to get traffic coming up) with a website typically has a low conversion rate because they're not setup correctly, where as a good marketing funnel will capture 6-8 out of those 10 people...It's great that not everyone opted in! WHY!? Because that means you're only dealing with serious prospects who like what you're offering!
What Are The Different Types
There are many but I will list the most popular.
How To Get Traffic To Fill It Up
So pretty much EVERY business needs customers to survive. Those customers come from different traffic sources through some sort of marketing strategy. Let's go through some of the popular traffic sources to fill up your funnel.
Photo from the book Expert Secrets By Russell Brunson
So after you've put together your offer or product to sell, it's time to find the people who will BUY it! You will need to know who your ideal customer is and where they like to hangout!
Best advertising platforms right now & their costs.
- 1FaceBook- You can go into very deep targeting detail to run ads to the right people. Largest Platform in the world. Prices are going up so the proper targeting/offer is key.
- 2YouTube- The cost to run YouTube ads is extremely cheap right now (I'm talking a few cents a VIEW) ! It's incredibly powerful & you also don't pay unless someone actually watches a full 30-seconds of your ad...Cool right?
- 3Instagram- A majority of the people who buy things on Instagram are 25 and over. The amount of ACTIVE users on it is insane. FaceBook owns Instagram and the cool thing about Insta is that you can run powerful "Instagram Story Ads" for really cheap right now too.
Review Of The Best Softwares To Build Them
So I want to show you the BEST platforms to use to build these pages backed by the reason why they're ranked that way so you can make a decision on which you like best. I'll tell you what I like best and it's not what most people think it is...
These are all trials I tracked down or negotiated to get for my readers.
Software Ranking | Does It Have A Trial | Level of skill needed | Features | Rating |
|---|---|---|---|---|
 #1 Ranked Builder | Beginner + Done For You Templates | MASSIVE amount of features... | ||
 #2 Ranked Builder | Page Building skills needed | Mainly just a page builder. Has integrations/Great support. | ||
 #3 Ranked Builder | Need to be experienced because this software is buggy... | A lot of cool features BUT it's buggy & They don't work too well. | ||
 #4 Ranked Builder | Easy to use & Lightning fast. | Lightining fast load times & templates. Lacks some features. |
#1 - Kartra
Kartra is becoming one of the top sales funnel software builders out there right now. BUT that's not all it is... It is a true All-In-One marketing platform that is incredibly powerful for almost any business.
The reason our site highly recommends it in this review as #1 is because you NEED more than just a software builder.
You need something that can store and track your leads. Send emails and a whole lot more! That's why Kartra ABSOLUTELY blows me away with what it can do. Watch the demo by clicking on the button above and prepared to be BLOWN away.
I'll have to say, I've used almost every funnel builder under the sun and not one comes close to Kartra. All the other companies charge you a high amount JUST for the page builder. Kartra has that and WAY more. You'd be crazy not to go with them if you used it or saw it in action.
Brandon
Online Marketer
#2 - ClickFunnels
If you've EVER dove into online marketing or researched about how to build a high converting page then you've most likely heard of this company. ClickFunnels is a software company ran by Russell Brunson who is an EXTREMELY good internet marketer.
All THOUGH we don't rate it #1. This is still one of the top platforms and highly recommended to use. It will definitely help you get the job done and to be HONEST... I use to use this platform before switching over to our #1 Ranked platform.
#3 - Builderall
So this review is a little TRICKY... Builderall is a platform that also offers similar to what our #1 Ranked company does but here's the thing...It's so INCREDIBLY buggy! They've got a lot of cool features (When they work) but the company is sort of new and it's definitely not for the beginner. Just because the price may be good, you need to look into it deeper.
This is a software that may be good to use if you're looking for some extra features but on an EXTREME budget. You also don't mind working with a buggy platform and having a lot of patience.
#4 - FastPage.io
This company is fairly new and I've been playing around with their builder. It is pretty simple to use and their big thing is that "Our pages have lighting fast load times". Which is extremely important to have.
A COUPLE things to know about this builder. It may require some tech skills when it comes to connecting a domain. Also it is a newer company so some people don't want to rely fully on it for their business as the support takes longer and they may constantly be changing things. I'd honestly recommend this over Builder-all though but don't expect it to do anything advanced.
Should You Try It Out?
If you have an online business or even one that's not online, I'd highly recommend checking out our #1 Ranked recommendation. As in All-In-One Platform it works as a CRM, Email Marketing, video marketing, sales funnel builder and a WHOLE lot more.
You've got nothing to lose just by taking a demo.